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From Siteor to Intum CMS - a fresh start after 15 years

2026-05-20 ·Siteor Team
From Siteor to Intum CMS - a fresh start after 15 years

Siteor CMS was born in 2011. A simple Ruby on Rails application that for over a decade powered hundreds of sites - from one-person businesses, through restaurants and bands, to public-information bulletins and online stores.

It ran on a paragraph model: an editor assembled a page from blocks (text, image, gallery, form, FAQ), filled in the fields and published. No HTML knowledge required.

What worked well

The paragraph system was intuitive. A blogger added an article with a thumbnail and a category. A restaurant owner dropped photos into a gallery. A band had a profile with concerts and music. A clerk ran a public-information bulletin that met accessibility requirements.

Over the years, sites like winnicapustkowie.pl (a vineyard with a wine blog), grapozorow.pl (Warsaw indie rock) or nowybip.pl (a bulletin system for public offices) were built on Siteor. Files were hosted on AWS S3 via fs.siteor.com, and a full JSON API let you automate content management.

What stopped being enough

Requirements changed fundamentally. Google expects structured data (JSON-LD), hreflang for language versions, Open Graph for social previews. Sites must serve several domains in different languages from a single panel. AI bots need an llms.txt file to understand a site's content.

In the old Siteor, changing a meta description across 50 pages meant 50 manual edits. Multilingualism required separate portals. Menus were hard-coded in templates. There was no API for batch operations on content.

A new CMS inside the Intum platform

Instead of patching the old system, we built a CMS module from scratch as part of the Intum platform. The approach is different:

  • A page is HTML + Liquid - full control over the markup. Templates with loops, conditionals, a dynamic menu. None of the limits of a paragraph system
  • A complete REST API - every resource (pages, articles, layouts, assets, domains) has CRUD endpoints in JSON. Changing meta on 200 pages is a loop with PATCH
  • Multilingualism from one panel - master/slave pages, fields with language variants, separate domains per language. Automatic hreflang, canonical, 301 redirects between versions
  • Automatic SEO - sitemap.xml, robots.txt, llms.txt generated from Liquid templates. Open Graph and Twitter Cards with no configuration. BlogPosting schema on articles
  • AI compatibility - we manage hundreds of pages through Claude Code and the API. Migrations, batch content edits, SEO audits - operations that would take days by hand, we do in hours

How a migration works

Any site from the old Siteor can move to the new CMS. The typical process:

  1. Pull the page structure and SEO data from the old Siteor API
  2. Create a site and a Liquid layout in the new CMS
  3. Rewrite the content - we usually refresh the design along the way (Tailwind CSS, responsiveness, dark mode)
  4. Migrate blog articles while keeping the URLs (important for Google rankings)
  5. Connect the domain and verify the sitemap

We have already migrated more than a dozen sites - winnicapustkowie.pl, grapozorow.pl, ksef.pl, paragony.pl, siteor.net and others. Every migration is a chance to refresh the look and improve SEO.

What's next

Siteor.net runs on the new CMS with full SEO, four language versions (PL, EN, FR, UA) and a blog - the one you are reading this post on. In the coming articles we describe specific new features: automatic social previews, handling AI bots via llms.txt and the multilingual mechanism.

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